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Third Day Song Selected As Theme Song For New Sarah Palin Show

Friday, November 12, 2010

TLC and Sony Music Entertainment Partner for Cross-Promotion  
 
TLC and Sony Music Entertainment's Provident Label Group today confirmed that the song "Follow Me There," written and recorded by multi-platinum rock band THIRD DAY, has been selected as theme music inside the new docu-series SARAH PALIN'S ALASKA.  In addition, TLC and Provident Label Group have partnered to cross-promote both brands during the series run.
 
Premiering Sunday, November 14, 2010 at 9/8c on TLC, SARAH PALIN'S ALASKA takes viewers into the country's 'last frontier' through the eyes of one of its most famous citizens Sarah Palin. In each episode, family members join Sarah as she shares the state she knows and loves - from salmon fishing in Bristol Bay to hiking along one of our country's most breathtaking glaciers. Along with Alaska's great wilderness, the Palins encounter Alaska's fascinating residents and share what it takes to thrive in the country's largest state. The 8-part television event is produced by Mark Burnett (Survivor, Apprentice, Are You Smarter Than A Fifth Grader?)
 
Tai Anderson, Third Day bass player, shares, "We're honored to have our song chosen for this exciting new show on TLC. It showcases an incredibly beautiful state through the eyes an intriguing family.  We've played several shows in Alaska and look forward to performing there in months to come."
 
"The minute I heard 'Follow Me There,' I loved it and knew it was the only song I wanted for the main title for this series," said Executive Producer Mark Burnett.  "I hope this song goes on to win Third Day another GRAMMY and inspires millions of Americans."
 
"'Follow Me There' is a wonderful invitation to viewers to join our exciting 8-week television journey with Sarah and her family," added Tom Carr, SVP Marketing, TLC. "With such terrific crossover between Third Day and TLC fans, we're excited to share the song and the show across our respective marketing platforms."
 
TLC and Provident Label Group have partnered to cross promote the series to Third Day fans and the group to TLC viewers. TLC is providing on-air exposure in-show, inclusion in the network's e-newsletter, and on-site branding during eight major market pre-premiere screenings, and more. In exchange, Third Day is featuring footage during its four-day fan cruise, inclusion on the band's fan site and in its e-newsletter, and branding on the band's iTunes page, and more. Additionally, both brands will cross-promote via their respective social media platforms.  
 
Third Day, of the industry's top touring bands according to Pollstar, will launch its 2011 MOVE tour on February 17.  Further information regarding specific tour dates and markets are forthcoming.  (Please visit www.ThirdDay.com for more on where you can experience Christian music's most riveting live band.)


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